Athletic Propulsion Labs (APL) is a luxury performance footwear and apparel brand founded in 2009 by identical twins Adam and Ryan Goldston. The company emerged from the brothers' desire to create high-end athletic shoes that combine cutting-edge technology with sophisticated design. Their inaugural product, the Concept 1 basketball shoe, featured the groundbreaking Load 'N Launch® technology, designed to enhance vertical leap instantly—a feature that led to the shoe being banned by the NBA for providing an undue competitive advantage.
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